Planting The S.E.E.D.:

“You never get another chance to make a first impression.” Truer words were never spoken for sales people. The opportunity to have the right tools when your make your first contact with a new prospect is a necessity. With this module we show you how to have those tools and how to use them to make your first impression a positive lasting one.

The S.E.E.D. that we refer to is a combination of mental and emotional perspectives that need to be in place before you either pick up the phone or walk in the door to speak with your next prospective customer. The S.E.E.D. consists of:

• Self Confidence- Your belief in yourself, and your product.

• Enthusiasm- Your ability to get a prospect excited about doing business

• Empathy- Your capacity to listen, care, and have interest in your customer

• Determination- Your willingness to persist and focus on the objective

We focus on how to have things in place before you make your next sales call.  However, teaching them does not install them.  This requires buy-in and we provide the material.  This module works as an introduction to sales. Each of these behaviors has a role in first impressions and needs to be evident. We cover certain actions and verbiage for you to include that exudes these, such as:

Self Confidence- “Mr. Jones, I can take care of this. I have been waiting to get in front of valued customers like you to offer a product like this.”

Enthusiasm- “I understand cost is extremely important. And I must tell you; this product is going to do more for you than anything your going to find at this price point. Would you like to see how? “

Empathy- “I too want your business to be successful, and I understand that you need to get this taken care of. I want to help you do that by offering a couple of options.”

Determination- “I know you told me that this product wasn’t something you thought your company could use, but I just wanted one more opportunity to show you how this can work for you.”

The statements above are just some of the examples in our module that show how these four behaviors are a perfect opportunity to begin a sales process or a great way to revisit customers that may have needed a different approach in the past.

Much like a farmer needs to work the soil to get his crop, the same can be said of a sales person that needs to plant the right impression on his customers in order to harvest the sales that make them successful.