The Art of Influence:

The ability to influence or persuade a potential consumer is the quintessential element of being a sales person.  Without it, you’re likely to stand around and have a conversation with someone about a product or service and get nowhere in your efforts to sell them.  This module dives into how to be persuasive without being aggressive.

We discuss the work of Dr. Robert Cialdini, author, social psychologist, and world renowned speaker. Him along with several other Influential’s have dug deep into some key elements of being persuasive. The content covers dozens of practical ways to utilize certain interpersonal skills to provide a more favorable selling experience.

With this module you will learn:
• How to effectively communicate
• Best influencing practices
• Things to avoid
• Building trust

The ability to communicate with a persuasive tone can be used as a deception and we do not recommend anyone use this material for anything other than for the use it is intended. Controlling a conversation by influencing someone can be a very slippery slope. Once you head down that path. It’s hard to come back.

This Sales Training Module provides you with the examples and the knowledge of how to correctly and effectively influence people by simply using certain key ideas within your presentation. 

All of our Sales Training Modules include a standard GUI (Graphical User Interface) that offers easy to use navigation through your preferred web browser.  No software installation is required to use our products (however to open the included .pdf files will require the free version of Adobe Acrobat Reader, available here).

Included with this Sales Training Module:
• User Guide
• Printable handouts for following along
• Self Coaching Form(s)
• Reference Material(s)
• Slideshow including Audio

NOTE: Software installation is not required in most cases, see our Technical Overview for more information.